Product Launch Backdrops.
A launch has one job: put the product and the brand in the same frame. Everything we build for a launch is designed around that photograph — the surface behind the product, the light on it, and the space the press need to shoot it.
Curved or straight backdrop
Curved wraps the product and kills the venue behind it.
Press wall
A clean branded surface for media and executive photos.
Custom build
Non-standard shapes, cut-outs and product apertures.
Custom build
Anything we don't stock — rigging, plinths, feature lighting — gets priced with the rest of your build.
From-prices are ex GST · event logistics added at checkout
- Product plinths and display tables
- Feature lighting on the hero product
- A second graphic skin for an evening function
These aren't catalogue items — request a custom quote and we'll price them with the rest of your build.
Curved walls do something a flat step-and-repeat cannot: they wrap the product, remove the venue behind it, and give a soft even fall of light across the whole backdrop. For a hero product on a plinth, that is usually the difference between a usable image and a retouching job.
Launches are also where double-duty pays. The same frame can carry a reveal graphic for the morning and a partner-branded skin for the evening function, so one hire covers two looks.
If media are attending, build a separate press wall away from the reveal. Journalists need a clean, well-lit background they can shoot against on their own schedule, without waiting for the main set to clear.
- Typical build
- 6–12m curved backdrop, or a 4m press wall
- Dye-sublimated tension fabric, wrinkle-free
- Lead time
- Production plus freight, typically 5–10 business days
- Artwork
- PDF, AI or EPS — approved 14 days before install
Straight or curved backdrop for a launch?
Curved, if the product is the subject. It wraps the frame, hides the venue and gives an even light fall across the backdrop. Straight walls are better for step-and-repeat photography where you want a flat, repeating brand surface.
Can you build around a product or vehicle?
Yes — that is a custom build. Send dimensions, access constraints and what the product needs to sit in or in front of, and we will quote a fixed price within one business day.
Can we change the graphic between sessions?
Yes. The frame stays and the printed skin changes, so one hire can carry a reveal graphic and a partner-branded version for an evening function. Tell us both looks up front so they are printed together.
Running product launches?
Configure online for a live price, or send us the brief and we'll quote a custom build within one business day.